Web Design
Sara Vergnes
Sara Vergnes
A conversion-focused website built to showcase Handcrafted Homes’ services, craftsmanship, and completed work while turning homeowner interest into inquiries.
A conversion-focused website built to showcase Handcrafted Homes’ services, craftsmanship, and completed work while turning homeowner interest into inquiries.
Year
2025
Year
2025
Year
2025
Client
Glow Theory
Client
Glow Theory
Client
Glow Theory
Industry
Coaching & Consulting
Industry
Coaching & Consulting
Industry
Coaching & Consulting
Project Duration
3 weeks
Project Duration
3 weeks
Project Duration
3 weeks
Intro
Glow Theory is a modern skincare and wellness brand blending science-backed formulas with a minimalist lifestyle. As they prepared to launch their first product line, they needed a cohesive visual identity that resonated with a design-savvy, health-conscious audience.
Objective
To build a complete brand identity — including logo, typography, packaging, and tone of voice — that communicates clarity, calm, and credibility across all channels.
Challenge
With a saturated beauty market, the challenge was to create a distinctive visual system that didn’t rely on typical “clean beauty” clichés, while still evoking trust and purity.
Result
The new identity positioned Glow Theory as a standout in the emerging wellness category. Product pre-orders exceeded expectations by 45%, and the brand received organic press coverage from two leading lifestyle magazines.
Latest Projects
Web Design
Sara Vergnes
Sara Vergnes
A conversion-focused website built to showcase Handcrafted Homes’ services, craftsmanship, and completed work while turning homeowner interest into inquiries.
A conversion-focused website built to showcase Handcrafted Homes’ services, craftsmanship, and completed work while turning homeowner interest into inquiries.
Year
2025
Year
2025
Year
2025
Client
Glow Theory
Client
Glow Theory
Client
Glow Theory
Industry
Coaching & Consulting
Industry
Coaching & Consulting
Industry
Coaching & Consulting
Project Duration
3 weeks
Project Duration
3 weeks
Project Duration
3 weeks
Intro
Glow Theory is a modern skincare and wellness brand blending science-backed formulas with a minimalist lifestyle. As they prepared to launch their first product line, they needed a cohesive visual identity that resonated with a design-savvy, health-conscious audience.
Objective
To build a complete brand identity — including logo, typography, packaging, and tone of voice — that communicates clarity, calm, and credibility across all channels.
Challenge
With a saturated beauty market, the challenge was to create a distinctive visual system that didn’t rely on typical “clean beauty” clichés, while still evoking trust and purity.
Result
The new identity positioned Glow Theory as a standout in the emerging wellness category. Product pre-orders exceeded expectations by 45%, and the brand received organic press coverage from two leading lifestyle magazines.
Latest Projects
Web Design
Sara Vergnes
Sara Vergnes
A conversion-focused website built to showcase Handcrafted Homes’ services, craftsmanship, and completed work while turning homeowner interest into inquiries.
A conversion-focused website built to showcase Handcrafted Homes’ services, craftsmanship, and completed work while turning homeowner interest into inquiries.
Year
2025
Year
2025
Year
2025
Client
Glow Theory
Client
Glow Theory
Client
Glow Theory
Industry
Coaching & Consulting
Industry
Coaching & Consulting
Industry
Coaching & Consulting
Project Duration
3 weeks
Project Duration
3 weeks
Project Duration
3 weeks
Intro
Glow Theory is a modern skincare and wellness brand blending science-backed formulas with a minimalist lifestyle. As they prepared to launch their first product line, they needed a cohesive visual identity that resonated with a design-savvy, health-conscious audience.
Objective
To build a complete brand identity — including logo, typography, packaging, and tone of voice — that communicates clarity, calm, and credibility across all channels.
Challenge
With a saturated beauty market, the challenge was to create a distinctive visual system that didn’t rely on typical “clean beauty” clichés, while still evoking trust and purity.
Result
The new identity positioned Glow Theory as a standout in the emerging wellness category. Product pre-orders exceeded expectations by 45%, and the brand received organic press coverage from two leading lifestyle magazines.